A casual glance at this book will reveal the fact, that it is in some ways novel, and different from the ordinary trade catalogue, but it may be well for us to call attention to some of its features.
SIZE--For many years catalogues have been growing larger and larger, until things were getting to such a pass, that it became a grave question as to whether manufacturers would not have to put up special library buildings for trade catalogues.
In our judgment, the book that is to be constantly used should bo small and compact. A small engraving well done is, in the majority of cases, just as useful for the purpose intended. as a largo one, and there is no more need of showing a full size cut of a blacksmith's sledge than there is of showing a full size cut of a hundred foot tape line.
On account of its small size, this book can be kept on the desk and constantly referred to or can be carried in your Pocket, an especially useful feature when one goes out to estimate on work for which various tools and supplies may be required.
PRICES .—In printing our prices, we have made a radical departure from the time-honored custom of printing manufacturers' lists, which, in our judgment, are absolutely misleading, with their long string of discounts. T h e system of price-lists has become almosta farce. One manufacturer prints a list price of $1.50 on an article, another $3.00 on a similar article, and a third $4.50. The first allows a discount of 30 per cent, the second 60 and 7i per cent, and the third 75 per cent. The difference in the lowest and highest list is 200 per cent, while the actual, or net difference in cost, is 7 per cent.
In regard to discounts, we may have something to say farther on.
HEADLINES. —We have refrained entirely from the use of big, black type and staring headlines. There are so many good things in this book, that if we undertook to emphasize their merits by bold-faced type, the pages would be as black as--.
EXAGGERATIONS. —The following Stock expressions are taken from the catalogues of different Chuck makers, nearly all of the different manufacturers being represented: Best made , Best for the price , Nothing better made, Equal to the best, Superior to all others, Stronger than any other, Simplest and strongest , Durability and simplicity unequalled , Greatest strength. In our descriptions of the various goods throughout this book, we have carefully refrained from making inflated claims as to their merits. We sincerely hope that our frankness in this respect will not prejudice any one against their real quality.
To those known to us, and others with well established credits, our terms are thirty days from date of invoice. In all other cases, cash must accompany order.
It is often the case that individuals and small concerns may be perfectly good, and yet have only local credit. In such eases, we have no means of ascertaining their commercial standing, and so must insist that (unless references that are fully satisfactory to us can be given) orders must be accompanied by cash.
Our responsibility and commercial standing can easily bo ascertained by referring to commercial agencies, banks or any large business house.
In each instance we prefer to have shipping directions accompany the order, and we ship the goods in the manner directed. If, however, no ship-ping directions are given, we forward by Mail, Registered Mail, Express or Freight, as under the circumstances we think will be most satisfactory to the customer.
C. O. D.
The practice of sending goods C. O. (collect on delivery) is— fortunately growing less common. It entails extra expense both to the buyer and seller, and usually indicates distrust and suspicion. In these days it is not a difficult matter to ascertain the commercial standing of a business house.
To those desiring it, we will be glad to furnish ample evidences of the honesty, integrity, and commercial stand-of our house.
Therefore —we will not send goods C. O. D
GOODS BY MAIL.
The rate of postage on articles sent by mail is one cent per ounce, and no package can be sent weighing over four pounds.
We will be pleased to give the weights of any mailable goods upon application. Don't send the exact catalogue price on articles and then ask us to send them by mail; we receive hundreds of orders for small articles on which the postage ranges from two cents upwards; these come often from a distance and the postage would be a few cents, when the express charges would be five or ten times as much. We cannot afford to spend the time writing to our customers, asking them to remit us the postage on these goods, and we often have to suffer the loss of these few cents, which on thousands of orders, amounts to considerable ; send what you think is right for postage and if there is any over we will return it.
We make mistakes —more of them than we like to —and who doesn't ? Complaints concerning mistakes or defects in goods should be made at once, and in plain language. Don't be mealy-mouthed about it. We try and take pains to have everything right and satisfactory to our customers, and when it is otherwise, we are more than willing to correct it.
GOODS ON TRIAL.
We do not send our Machines, Tools, or any goods on trial. Everything sold is meant to be just as represented, and if by any chance it should prove other-wise, we are just as anxious to get the goods back and replace with others, or refund the money, as our customers are to have us do so. This may seem a little queer, but it's a fact. Nice Collection of Adjectives, Isn't it?